Why Guys Fail To Build Muscle
Training Joonas Heikkinen Training Joonas Heikkinen

Why Guys Fail To Build Muscle

“Surviving” in the gym setting means that the body perceives “a threat” from progressing challenge and will establish the new baseline of this challenge is expected in the future so better ready for it while you rest between sessions. You just tricked your body to believe that in order to survive it needs to build more muscle and strength to tolerate that heavy dumbbell bench you did earlier. You sexy beast, you.

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You Need To Eat Fat To Look Good
Nutrition Joonas Heikkinen Nutrition Joonas Heikkinen

You Need To Eat Fat To Look Good

Previously demonised (fats make you fat, man), sometimes used as a cure for all man’s problems and ailments (I’m full on ketogenesis, man) and sometimes rubbed all over the pecs to make them shine (I need to look good in speedos, man), fat has seen it all.

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Optimising Carbohydrates For a Fitter Body
Nutrition Joonas Heikkinen Nutrition Joonas Heikkinen

Optimising Carbohydrates For a Fitter Body

Time to take a deep dive into the wonderfully gluttonous world of the often misunderstood and frequently demonised macronutrient,  the glorious carbohydrate. Carbohydrates should be your trusted companion, side-kick, lover and the best mate with a twisted sense of humour on the road to an athletic body.

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How To Get Enough Protein On a Plant-Based Diet
Nutrition Joonas Heikkinen Nutrition Joonas Heikkinen

How To Get Enough Protein On a Plant-Based Diet

When your goal is to put on lean muscle, or to maintain a higher than an average punter’s lean muscle mass, the science is clear that the body requires a fair bit of protein. And for the plant-based eaters who rather eat real food instead of relying on vegan, fake “meats”, it can be tricky to manage it all without a clear understanding of how to do it.

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